Special Events - Personalized Approach
When organizing an off-site event and coordinating materials for its support, it is essential that all pieces fit a unified visual theme. This example showcases a few items from a range of documents—letterheads, cards, programs, trip booklets, menus, signs, etc.—created for Alliance Data's Employee Awards Program. Variable digital printing technology enabled attendee-specific personalization.
Search Engine Optimized (SEO) Web Sites
Getting to a higher ranking on a search engine results listing is a goal of every marketer. The first step towards achieving this goal lays in building SEO-friendly web sites that are CSS-based and easily indexed by web crawlers. This is absolutely essential for small businesses without adequate marketing budgets to further promote their web sites.
Business Info-Graphics
Understanding and remembering complex business models or processes can be greatly improved through the use of info-graphics. This example shows a few elements from a large collection of info-graphics developed for Perot Systems. With a shared color scheme and unifying graphic style, these icons were used as an integral element in all of Perot System's business collateral.
Holiday Greetings – Business Style
Holidays are always a great opportunity to reconnect with business partners, thank them for their loyalty and trust, and celebrate collective achievements. Acknowledging this relationship in a special way can make it memorable too. This dimensional pop-up greeting card was sent with a personal hand-written note in an envelope with a custom foil-stamped seal to all Alliance Data's clients.
True Cross-Media, Multi-Channel Marketing
To demonstrate the potential of JK Press' database-driven cross-media marketing capability, a multi-piece party invitation was designed containing Poker cards, dimensional mailers, themed e-mails and a website. By initially selecting a card design on-line, each player continued receiving additional print and electronic communications with that same personalized look.
Enhancing Usability Through Interface Redesign
Our business efforts are typically focused on increasing sales and revenues. How about increasing productivity and savings through small design improvements to internal business tools? The new interface of a database that tracks information of Ryan's clients helped organize content visually and in accordance with the new branding guidelines.
Managing Large Collateral Systems
While redesigning Vertex's collateral to follow new branding standards, an efficient and innovative method was used for managing documents. A series of document "masters" suitable for multiple uses were created, allowing us to easily post documents on the Web, print them for distribution, or repurpose content for other applications.
Specialty Printing Enhances Hi-tech Message
A technology publication covering software products, news, and trends gets a touch of hi-tech. When the intent is projecting a cutting-edge look in technology markets, it pays to stand out—and specialty printing techniques can really make the difference. The use of matt paper in combination with metalic ink and clear spot varnish added another dimension to CompuCom's ITIQ newsletters.
Print or Electronic Pubs? How About Both?
At the time when print is losing popularity over electronic channels, publishers are looking for ways to keep their readership. An online version of Ice Skating Institute's trade publication EDGE delivers the same valuable content as print and offers additional possibilities for dynamic content, video, and building social business communities through chats and polls.
Beyond PowerPoint®— Adding Complex Navigation
Even with multiple-masters and major layout improvements, PowerPoint® is still flawed with its large file sizes and viewer-end inconsistencies. This example shows an alternative format—a visually rich presentation with a complex four-level user navigation and mouse-over effects delivered in pdf. Pdf format now supports video, 3D objects and interactive features.
